Some say the world wide web has forever changed the way that market research is conducted. Nothing could be further from the truth. Consider for example the advent of television. When the television was introduced, it did not mean that radio went away. Nor did it mean that as a marketer that you should only advertise on TV. It did not mean that radio no longer worked as a medium or an advertising venue. But there were changes. It is the same with research and the advent of the world wide web.
Research is constantly evolving. New data collection techniques, new analytical techniques, and in some instances whole new methodologies are created. It is important to stay abreast of all of the changes (and we do), but sometimes old techniques are what is called for to solve a particular problem or issue and sometimes a new technique or methodology is exactly what is necessary. At ResearchLink Partners we let the situation and client need dictate the approach for learning rather than letting our penchant for a particular methodology dictate what we recommend.
At ResearchLink Partners, our marketing scientists know how to use all of the major statistical methods. But perhaps even more important, we know when situations call for the use of one versus another. Each technique has different strengths and weaknesses and knowledge of those issues allows us to craft our analysis to avoid misinterpretation. Finally, our differentiation versus other research companies is the ability to combine sophisticated analysis with our professional experience and industry knowledge to drive actionable strategy.
Some of the analytical techniques that we employ include: