Combined existing research data with operations and financial data.

Determined the correlation between customer satisfaction, employee satisfaction and brand equity to establish an external view of the client company.

Identified the link between client's internal quality metrics and the external research data.

Successfully linked both the internal and external data to the client's financial performance.

Discovered a potential $3B in incremental revenue and $1B in incremental profit associated with realigning the client organization and optimizing resource allocations.

additional case studies

Needed a management tool to help CFOs, COOs and CMOs work together to achieve improved financial performance in B2B space.