Dollar Contribution of Quality
High Tech Company - Financial Linkage
Wireless Company - Solution Selling
Media Company - Customer Centricity
Using store sales data developed a customer shopping profile based on value, cross-product purchasing, purchase frequency, etc.
Launched advertising tracking research to monitor campaign effectiveness among the various customer shopping groups.
Correlated research data with a chronology of client and competitor media spend, promotion schedules and other activity.
Fine tuned media mix and spend to improve overall media efficiency.
Adjusted media scheduling to better track with shopping behavior of high value customers.
Developed more targeted promotions to better match shopping patterns of the various customer target groups.
additional case studies
Major retailer desired to track effectiveness of it $100M+ corporate advertising program to support its fashion and home product lines of business.
Retailer - Performance Tracking
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