Fine tuned media mix and spend. Adjusted media scheduling to better track with shopping behavior of high value customers. developed more targeted promotions to better match shopping patterns of the various customer target groups. To read more about how we did it . . .
Fine tuned mix of sales aids with respect to usage at various stages of the selling process. Worked with agency to adjust copy, format and fill holes in sales aid inventory. Drove sales force acceptance of solution selling thus increasing revenue opportunities and customer retention. Took company from number three in B2B sales to number one in B2B sales in 4 years. To read more about how we did it . . .
Developed highly targeted products, services and messaging based on need segments that were scalable to match customer value (e.g., high touch in-person sales rep contacts versus low-touch online self service tools). To read more about how we did it . . .
Discovered a potential $3B in incremental revenue and $1B in incremental profit associated with re-aligning the client organization and optimizing resource allocation. To read more about how we did it. . .